Social Media
Fueling brand presence and engagement through strategic social media mastery.
From conceptualizing dynamic marketing strategies to curating captivating content for Instagram and beyond. Proficient in photography, graphic design, videography, data analytics, and influencer collaborations to elevate brands and drive impact.
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Social Media Strategy Development
At Emilie Meinadier Consulting (EMC), I developed social media strategies for influencers and journalists, aligning their brand objectives to drive business growth. This involved selecting the right platforms, planning content, and targeting specific audiences to expand their reach and attract collaborations with desired fashion houses.​
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As the Social Media Manager at EMC, I spearheaded all social media collaborations and promotions between our company, our clients, and external stakeholders. My role involved consulting clients on social media engagement strategies, which included responding to comments, fostering interactions on their platforms, and nurturing a loyal following. I was dedicated to enhancing client visibility and engagement through strategic social media management.
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Public Relations
At GlobalFoundries, I designed a LinkedIn social media campaign to promote our new Registered trademark, coinciding with the 2-year IPO anniversary in collaboration with Nasdaq. I was responsible for creating the posts, copywriting and designing the graphics, and implementing social media strategy in alignment with GF and Nasdqq's advertising goals and budgetary limits.
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Content Creation & Curation
I have extensive experience in creating original content, including capturing video and photography at Paris Fashion Week events and designing graphics for publication on Emilie Meinadier Consulting’s Instagram feed. I curated content that resonated with target audiences, including potential clients and fashion brands, across platforms such as Instagram, TikTok, YouTube, and Snapchat.
In my free time, I produce YouTube video diaries that document my experiences, showcasing my narrative and editing skills.
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Platform Specific Strategy
​​At EMC, I analyzed social media impressions on Instagram, TikTok, YouTube, and Snapchat to implement brand identity, posting and engagement strategies to clients' platforms.
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As the Media and Marketing Programmer at Chicago Startup Week, I designed informational marketing graphics for Chicago Startup Week representing Northwestern University, and worked with a team of designers from Chicago-based universities to create a cohesive marketing campaign on Instagram, LinkedIn, and CSW's website. I published original content, including sponsorship promotions and social media posts, using Adobe Suite.
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Measuring Social Media Success
At EMC, I tracked social media performance of our clients and our Instagram through analytics, interpreting data, and making informed adjustments to client-specific strategies.
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At GlobalFoundries, I analyzed data from our internal news digest to optimize the design, content, and strategy of the publication. My approach was data-driven, focusing on key performance indicators (KPIs) and engagement goals to enhance the effectiveness and relevance of our internal communications.